If you’ve been watching prime time television in Orlando recently, you might have seen the new television ad campaign from Winn Dixie featuring television star Wayne Brady. The spots are currently on a heavy run in some select markets.
The musical ads feature the “Whose line is it anyway?” and “Drew Carey Show” star singing about savings ups and down the aisles of the store promoting the supermarket chain’s rewards campaign.
Winn Dixie is one of the few grocery store challengers left in Central Florida currently battling the Lakeland based Publix chain and the ever growing Walmart Superstore presence in the region. The former is recognized in the Orlando area for it’s happy tear producing ad campaigns that run around the holiday season.
You can watch one of the Wayne Brady ads below….