Hard Rock International announced today, plans to open a 200 room hotel in Daytona Beach. The project, which is expected to open later this year, will be Hard Rock’s fourth property in Florida.
“From the gorgeous beaches to the NASCAR races that draw in hundreds of thousands of people each year, we’re thrilled to bring our product to visitors and locals alike in Daytona Beach,” said Marco Roca, executive vice president of global hotel development at Hard Rock.
Guests can expect trademark Hardrock merchandise and memorabilia, along with a full gym and spa experience, all day dining, and a beach front panoramic view of the Atlantic ocean.
The facility will also include a 20,000 square foot meeting facility for conferences and meetings on the “World’s Most Famous Beach.”
“We look forward to collaborating with Hard Rock Hotels & Casinos, a brand that fits perfectly in Daytona Beach and leads the way in the lifestyle hospitality space,” said Abbas Abdulhussein, owner, Humphrey Realty.